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 Vintage Red LILLY Pharmaceutical MUG Pharmacy Drug Rep Sales Sample Pharmacist US $9.99 
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 50 Drug Rep Pens"NASONEX/CLARINEX" Gel Tip new US $16.95
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 VIAGRA HEAVY METAL DRUG REP PEN: Silver Bullet Style***LOT OF THREE US $8.50
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 drug rep pens, Avelox, Pretty, Bright yellow & Pink US $3.49
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 Drug Rep Pen Collection*****Over 200 Pens**** US $100.00
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 NEW Heavy Metal ~DIFLUCAN~ Drug Rep Pen! *SALE PRICED-2 SELL & FAST* ~BEST DEAL~ US $4.50
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 LOT OF 25 DRUG REP CELEBREX PAPER CLIPS US $.99
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 3 NASONEX Blue and Green Drug Rep Pens THE"'BEE PENS" US $4.49
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 5 Stubby ~NAMENDA~ Drug Rep Pens! *CLEARANCE PRICE* ~NEW~ US $3.99
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 VIAGRA HEAVY METAL DRUG REP PEN STYLUS PDA RARE GR8 GAG GIFT 4 BIRTHDAY US $6.50
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 CARDURA HEAVY METAL DRUG REP PEN CLASSY RARE NEW SALE PRICED US $1.99
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 Drug Rep Pen Refills**MONTEVERDE**Purple*Pink*Orange*Blue**LIMITED** US $8.99
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 Drug Rep Pen Refills**MONTEVERDE**Variety Of Colors**LIMITED** US $8.99
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 drug rep Claritin: water bottle, paper pad, lanyard pen top, magnet US $9.00
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 1 NEW Heavy Metal Braided ~ASTELLAS~ Drug Rep Pen! *ALWAYS GR8 PRICES* US $4.99
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 1 Purple Lovers ~VYVANSE~ Drug Rep Desk Set-Pen Holder, Paper Clips, Paper! US $9.99
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 NEW Metal Marble ~VIAGRA~ Drug Rep Pen w/ STYLUS! *GR8 PRICE & LOW SHIPPING* US $5.99
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 1 NEW Heavy Metal ~NEXIUM~ Drug Rep Pen! *GR8 PRICE & LOW SHIPPING* US $7.99
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 Heavy Metal ~DETROL~ Drug Rep Pen w/BUMPY GRIP! *Ebay's ONLY* ~LOW SHIP~ US $5.99
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 Heavy Metal ~ENBREL~ Drug Rep Pen! *GR8 PRICE & LOW SHIPPING* ~NEW~ US $5.50
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 NEW Heavy Metal ~ATACAND~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $8.50
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 Heavy Metal ~CYMBALTA Drug Rep Pen! *SALE PRICED & LOW SHIPPING* ~WOW!!~ US $3.99
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 FOSTEUM DRUG REP PEN SPINE SPINAL COLUMN VERY UNIQUE REALLY COOL PEN NEW US $4.25
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 ~EXCELLENT WRITER~ LIGHT PLASTIC + Metal VIAGRA DRUG REP pharmaceutical PEN ~ US $4.50
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 LONG CLEAR BLUE RUBBER VIAGRA DRUG REP pharmaceutical PEN ~MINT~ SUPER RARE US $7.77
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 STUNNING METAL BIGTOP MARBLE VIAGRA DRUG REP pharmaceutical PEN ~MINT~SUPER RARE US $7.77
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 EBAY's ONLY VIAGRA DRUG REP PEN VIAGRA MD PEN Lecce Pen Italy SUPER RARE FIND!! US $5.00
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 LOT OF 9 DRUG REP ** NAMENDA ** PENS ~FANTASTIC WRITERS~ BRAND NEW VHTF US $12.50
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 EXECUTIVE TORPEDO TOP METAL ARICEPT DRUG REP pharmaceutical PEN ~MINT~SUPER RARE US $7.77
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 STUNNING METAL VYTORIN 2-color DRUG REP pharmaceutical PEN ~MINT~SUPER RARE US $7.77
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 HOLY MOLY WOW!! LIGHT-UP PRO AIR DRUG REP pharmaceutical PEN ~MINT~SUPER RARE US $5.00
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 GORGEOUS DIAMOND GRIP VIAGRA DRUG REP PEN ~MINTY MINT~ SUPER RARE US $.99
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 LUNESTA DRUG REP PAPERMATE PhD PEN MECHANICAL PENCIL & PDA STYLUS MULTI ~READ~ US $12.50
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 (3) NEW Heavy Metal ~BEXTRA-CELEBREX~ Drug Rep Pens! *CLEARANCE SALE* US $5.50
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 1 NEW Heavy Metal ~AMBIEN~ Drug Rep Pen! *Ebay's ONLY* ~Ebay EXCLUSIVE~ US $10.99
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 Drug Rep Pens Viagra Large Clip New lot 8 US $9.99
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 NEW Super Rare ~FASLODEX~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $10.99
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 CALTRATE BONE DRUG REP PEN ON SAFETY LANYARD SMOOTH WRITING EBAY'S ONLY NEW US $9.99
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 MARBLE Heavy Metal ~VIAGRA~ Drug Rep Pen-PENIS STYLE! *GR8 GAG GIFT* ~GR8 PRICE~ US $9.99
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 Heavy Metal ~GLEEVEC~ Drug Rep Pen-Laser-Penlight! *Ebays ONLY-HURRY WON'T LAST* US $14.99
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 CADUET PFIZER DRUG REP LOGO BMI CALCULATOR MAGNET NEW US $29.99
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 NEW Heavy Metal ~ZOLOFT~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $6.50
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 1 NEW Heavy Metal ~ZITHROMAX~ Drug Rep Pen! *ALWAYS GR8 PRICES & LOW SHIPPING 2* US $3.50
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 ENGRAVED Heavy Metal Executive ~LEVAQUIN~ BETTONI Drug Rep Pen! *Ebay's ONLY* US $25.99
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 1 Heavy Metal ~CAMPRAL~ LIGHT-UP Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $8.99
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 NEW Heavy Metal ~INVEGA~ Drug Rep Pen! *GR8 PRICE & LOW SHIPPING* US $10.49
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 5 New ~SYMBICORT~ Spinner Drug Rep Pens! *ALWAYS GR8 PRICES-NO NEED FOR "DEALS"* US $6.99
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 (7) DIFF Heavy Metal ~VIAGRA~ Drug Rep Pens! *Ebays ONLY SET* ~ALWAYS GR8 PRICE~ US $35.99
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 Heavy Metal ~OMNICEF~ Drug Rep Pen w/STYLUS! *ALWAYS GR8 PRICES & LOW SHIPPING* US $16.50
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 NEW Heavy Metal ~ZYVOX~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $5.50
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 NEW Heavy Metal ~DIFLUCAN~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $9.99
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 1 Super Rare ~ADENOSCAN~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $8.99
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 NEW Heavy Metal ~RELPAX~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $3.99
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 NEW Heavy Metal ~AUGMENTIN~ Drug Rep PEN-STYLUS-LIGHT! *Ebays ONLY* ~LOW SHIP~ US $14.50
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 (2) NEW Metal ~ZYRTEC~ Drug Rep Pens! *Ebay's ONLY* ~CLEARANCE SALE-PRICED 2 GO US $6.50
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 1 Heavy Metal ~RAZADYNE~ Drug Rep PEN/STYLUS/LIGHT! *Ebay's ONLY* ~LOW SHIPPING~ US $4.50
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 1 New EXECUTIVE Heavy Metal ~DIFLUCAN~ Drug Rep Pen! *Ebay's ONLY* US $12.99
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 EXECUTIVE Metal Marble ~ADENOSCAN~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $15.50
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 NEW Heavy Metal ~LYRICA~ Drug Rep Pen! *Ebay's ONLY* ~LOW SHIPPING~ US $6.99
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 (2) NEW Heavy Metal ~CRESTOR~ Drug Rep Pens! *Ebays ONLY* ~HURRY NOT MANY LEFT~ US $9.50
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 EXUBERA HEAVY METAL WEIGHTED DRUG REP PEN SEXY CURVES SOFT GRIPPER NEW US $3.75
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 Drug Rep Pen Clarinex. Boxed Heavy Metal Inoxcrom Steel RARE** LIMITED ED. US $17.99
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 5 CLARINEX NASONEX CO -BRANDED PLASTIC DRUG REP PENS GEL INK NEW LOW SHIPPING US $4.99
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 10 CLARINEX NASONEX CO -BRANDED PLASTIC DRUG REP PENS GEL INK NEW LOW SHIPPING US $9.99
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 drug rep from Norvasc: large paper pad, magnet-clip, & magnet US $6.50
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Drug Rep
Ex Drug Rep -- Manipulating Doctors
Pharma Reps Are Sample Droppers. Or Are They?
When I entered this field as a drug rep seven years ago, I was so happy to be part of such an elite sales force. I felt that I was destined to do this, help physicians make better treatment choices, help them improve real patients' quality of life. I could not imagine a more gratifying job than the ability to contribute to the improvement of another person's health.
Now it is seven years later... Many things changed since then. The way I feel about my profession has not changed a bit.
I do have to recognize however the alarming trend that physicians in general have less and less respect for us, many attribute little to no value to what we do. It is not hard to come to these saddening conclusions, considering the increasing number of offices that are shutting their doors to drug reps all together.
What happened? A number of factors have brought on these changes. The frequently blamed shrinking reimbursement rates that are forcing physicians to see more patients which in turn requires them to re-evaluate the way they spend their time is just part of the issue. I still believe there are some other reasons - many of which are in our control - why our customers started to view us in such negative light. I feel that we, pharmaceutical reps are partially responsible for these changes, and there are ways we can turn this around.
Education
Physicians are highly trained professionals. They are also busy running their business and we should always keep this in mind. Just like a good sales person does in any selling situation, we should ask ourselves the questions:
Why should my customer take time to talk to me?
What type of value am I bringing to his practice so that he will look forward to my return?
Many physicians feel that the drug samples we provide are the extent of the value we bring to their practices. While samples are important, they certainly should not represent the only perceived value. We must fight every day to change these perceptions by educating physicians and staff about the risks and benefits of our products. We must engage physicians with thought-provoking questions leading to intelligent clinical discussions. And finally, we must remain patient-focused and want to make a real difference to improve quality of lives.
Respect
It is common sense, yet the golden rule is being broken every day. To earn your customers' respect, you should always be respectful of them. That includes not only the physicians, but also front desk, and nursing staff, etc. What goes around, tends to come around, so believe me, one mistake will cost you lost sales. I have heard about countless incidents where a drug rep's poor conduct has lead offices to shut their doors to all representatives. Ouch... Could this have been prevented. Definitely! Let's not allow ourselves to act in such ways ruining our reputation even further.
Add Value
I have referred to the importance of adding value above. How do we actually do that? It will require some work on your end, some digging, some inquiring to identify opportunities to meet your physicians' needs. It may be as simple as providing patient education materials to a customer who finds it important to educate patients about their disease states and available treatment options. Or it may be that a physician appreciates your genuine interest that you have in wanting to understand the daily challenges he or she is facing, so your visits over time become a nice break in the day. There are hundreds of ways to make a difference, you just have to try to find those areas of unmet needs.
Good luck in your quest to improve our reputation! Trust me, it will not go unnoticed.
About the Author
Edit is a multiple sales champion award winner, employed by one of the top pharmaceutical companies in the U.S. She is so passionate about her career that she set out the goal to help new and existing representatives take their career to the next level. She is the author of the ebook titled Pharmaceutical Sales Success Exposed! If you want to get into pharma sales, want to be successful, get promoted and make more money, check out her website at www.pharmaceuticalsalessuccess.com.
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